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shortformblog:

markcoatney:

Thanks to everyone who stopped by today’s Poynter chat about Tumblr for journalists (and more thanks to Mallary and Joe for having me!)

BEST PRACTICES
The Tumblr community very much rewards authenticity, originality and social graces. I always reduce this to:

• Be Engaging: Have interesting…

In which Tumblr’s Mark Coatney tells you how to win at the game of Tumblr. By the way, the stats in this post would probably be incredibly helpful for those in the room looking to start up a hyperlocal blog network.

(via shortformblog)